New pages of an anti-steroid campaign on Facebook and Twitter

The anti-steroid campaign “Don’t Be An Asterisk” was established to supply people with knowledge about intake of steroids, about dangerous things connected with performance-enhancing substances within and outsides sports in order to promote stopping applying these products.
But this campaign was in negligence during certain time. The United States Olympic Committee (USOC) and Ad Council decided to restart activities of this campaign. It was decided to create a new gateway page for the website and to modify the name from the “Don’t Be an Asterisk” to the “Play Asterisk Free”.
The new website for “Play Asterisk Free” has links and leads to the original “Don’t Be Asterisk” that has been without any changes for over 2 years. This site promotes the visitors to enter another new page which is on Facebook. So, they can play asterisk free there. The same page will be established on Twitter with the same name “Play Asterisk Free”. Thus, the popular social media will promote spreading the messages of the anti-steroid.
The initial site DontBeAnAsterisk.com includes an interactive soccer game. Players are encouraged to score goals avoiding the asterisks. The asterisks represent anabolic steroids. If the interactive soccer players don’t avoid the asterisks, they become much more muscular.
Although the game has been established to convince children that steroids are dangerous, the results are opposite. Children find it funny to fail avoiding asterisks and to see how muscles of the interactive soccer players become dramatically enhanced. Although the game is still available on the website, it is unlikely that it will be able to educate kids that steroids should not be used.
The principal goal of this campaign is to convince kids that a consumer of steroids isn’t a fair individual; he\she is “fake”, a “joke” and a “poser”.